© Karine Aigner/WWF-US
WWF understands that conservation and regeneration are about people, their behavior, and their attitude towards nature.

The decisions people take in making efforts to conserve nature are highly interlinked with culture, wealth, ethnicity, religion, and gender. This complex system of beliefs and values can create connections - but also disputes - between people. To ensure the protection of both people and nature, our social policies guide all WWF activities.